We were tasked by Sudocrem to develop a digital game that would promote sales growth, drive market-leading engagement and dwell time. Our interactive Snowball Fight integrated within social media, generating virality and repeat engagement that outperformed every other media channel. The technology was the leading campaign for UK consumer healthcare that year, generating multiple awards.
Mitsubishi Pencil Co is an iconic industry leader, selling billions of pens each year across 100 international territories. Key brands include Uni-ball & POSCA, each with an extensive product range. In a digital-first strategy, Orbital have developed many brand apps including our Pen to Zen relaxation technology, which has been deployed in multiple international territories, generating market-leading sales growth.
Joules recognised that Orbital is the UK’s leading supplier of gamification apps and commissioned us to deploy our hugely successful Pass the Parcel app. We tailored the app to include Christmas Joules branding throughout, over 2,000 Joules product prizes and 50,000 discount vouchers. The app attracted 500,000 users and drove substantial sales growth via the 52,000 items that were distributed.
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